The Effectiveness Of Using Video On Your Website
One of the best ways to improve your website, and to add to its versatility and attractiveness, is to put shareable medium, embedded on your website, that people can engage with.
It has always been true that textbased information has driven the Internet, but because the video, this powerful content is a great way for marketing and is something you should add to your promotional toolbox. Diode Digital provides information stating that online videos can be very impressive when it comes to direct marketing, reaching 600% more on the effectiveness scale.
Forrester Research has taken this a step further, showing that just one minute live video can be worth nearly 2 million words in regard to effectiveness. 46% of all people that watch a video will take action, and this makes sense when it comes to using this as a marketing strategy.
If you are going to embed your video, however, it’s not enough to just do this. It’s important to do testing and make changes where they are needed.
Why Use Video Marketing?
1. Effective Delivery
As our brains are able to process imagery so much faster than text, is important to deliver your message using a combination of images and text if possible. There are so many people using the strategies as explainer videos, product demo videos, and they even provide testimonials about different businesses. It is through this medium of visual content that you are able to engage with, and entice, those that have been inspired but what you are showing them. They will gravitate toward videos naturally simply because this is the preferred medium by which people like to learn on the web!
2. Grabs Their Attention
It is also well known that customers enjoy watching videos because they can get quite a bit of information in a shorter period of time. If you can grab their attention, videos could be the best way to improve your business. If you make captivating videos, this is even better, especially those that they will be able to interact with. This is much better than just reading, and if video is available, people will tend to watch those more than they will reading a sales page.
3. Immediately Builds Trust
Of all of the things that you need to develop with a new viewer is trust, and this will lead to conversions and sales. It is, however, not very easy to do. You must spend a lot of time and effort to build a relationship with these individuals that will become your customers. The secret is to show them exactly what they want without having to tell them very much! By doing so, you can provide useful information that is going to interest them.
This is why many people consider video to be the answer. It is able to strike them emotionally, and when people are motivated by a motion, they can make decisions much more easily. Some people are simply uncertain about certain services or products that they would like to purchase on the web because they are afraid of being cheated. That’s why it is so important to get a sense of who your audience is, build trust with them, and later on they will have the confidence to make a purchase from you.
4. Videos Rank Better Online
People tend to spend a lot of time on videos, and this can be very helpful with your rankings on Google. If you are able to create engaging video, they are simply going to spend more time watching your video. This will send signals to the Google algorithm and this will help your rankings because you are providing good content. Over 50 times more people are likely to be on the very first page of Google when they have an embedded video on their website.
5. Increase Sales And Conversions
Video is one of the best tools that you can use to boost online sales, convert customers, and also build leads. Videos can also help with your conversion rate.
Hubspot has recently noted that video traffic will account for nearly 3/4 of all web traffic that is consumed. This is why you simply can’t ignore this type of medium for marketing your products or services.
In conclusion, you can now see that you need video when setting up a business website, and keep in mind that there are many platforms including the meal when you to, plus social media platforms, that can give you quite a bit of exposure. As long as your titles are clear, and your descriptions are filled with related keywords, it will be easy to rank your videos, get better engagement, conversion rates, and more sales.