Why Every Business Needs To Regularly Update Their Website
Your business, regardless of what industry it’s in, plays an important role in keeping your clients and attracting new ones. This means that along with a good business structure, you also need to make sure that you have a website that people can easily navigate to. Hard-to-use websites drive other people away – and you don’t want to have one of those sites. You want to ensure that your website is always updated, functional, and easy to use.
When it comes to updating your website, here are the three things that you want to focus on:
1. Updated Website Security
2. Updating Your Website With New Content
3. Functional Website Design and UIx
Updated Website Security
In today’s world, website security should be one of the top things that all businesses should prioritize – whether you’re a small or large-scale business. You’ll often see in the news how some huge businesses are compromised because their website got hacked – and this means that their customers’ data are compromised as well. In return, those businesses may have lost clients and may have difficulties getting the people’s trust in return, fearing that their information may be at risk to get compromised again.
With that being said, if you are a business owner, one of the things that you should work on is to make sure that you have chosen a secure website platform. In the first place, the reason why that business was hacked is that their website is using a vulnerable platform and framework that’s easier for hackers to get into. A perfect example of a secure platform is WordPress. Aside from being one of the most secure platforms out there, it is also very simple to use. You’ll understand that security is important to WordPress as you may notice that they release new security features and updates every once in a while.
If you’re using WordPress and you see that there’s an update available, do it. These updates were meant to improve the software in general, including security system features as well. Websites that have been using older WordPress versions are most likely to get compromised, so make sure that you have a completely updated version of WordPress on all your websites.
Updating Your Website With New Content
Content is king – and keeping fresh, new content can help your business in more ways than you could have ever imagined.
By making sure that you always have fresh and updated content on your website, you can gain more followers as you capture their trust through the said content. In general, your website visitors will most likely depend on your website whenever they’re looking for up-to-date information for the industry that you’re in.
Aside from keeping your visitors’ interest intact, updated content also plays a crucial role in building your DA, or domain authority. Domain authority is the term used in determining how much authority a website has over all the other pages online. Let’s take Wikipedia.org for instance as it is considered to have one of the top domain authority rankings out there. This is because they have well-written, researched content that’s being reviewed by editors. This is also another website that doesn’t contain any “annoying” or unrelated ads. Google pays respect to these kinds of websites and rewards them back by giving them better rankings, especially if your website holds relevant updated and useful information.
Have you ever seen a website that’s been copyrighted last 2014, but the latest post was years ago as well? Has the thought ever crossed your mind if they’re still offering their business in the area? You see, with outdated content, if you have a lingering post that’s outdated, with information like your old business address or trends that are already out of date, your potential customers may think that you’re the type of business that’s been stuck and isn’t keeping up with the latest trends. You don’t want your visitors to read the information that may have been accurate 3 – 6 years ago, but isn’t applicable today.
In terms of keeping your website’s content up to date, it is also important that you have a solid keywording content strategy. This is helpful especially if you are a business that offers multiple products and/or services. For instance, if you have a company that offers AC repair, then you should at least have a page dedicated to your AC Repair services. If you’re offering services to various cities, it would be helpful if you have city-specific pages that will help you generate interest in marketing like Durham, NC, Cary, Raleigh, or whatever city you’re offering your products and/or services to. It is essential that you make sure that the keywords on your website are updated and filled with fresh content. Keeping your content and keywords updated all the time helps your website generate new traffic – not just for the old cities you’re servicing, but also for the new ones.
It’s important to keep the keywords on your website fresh as well as the content. Perhaps you’ve expanded into another city in the past few years, or are selling a new product or service. If you don’t update your keyword focus, you’ll continue to get traffic for your first city and service, but not for your new ones.
Functional Website Design and UIx
While we know that we’ve mentioned that content plays a crucial role in terms of keeping your business content fresh, please do not stop there. You also need to make sure that you address other aspects of your internet marketing strategies such as your website’s user navigation and functionality. You don’t want your website to include conflicting colors or obnoxious ones. Instead, you wanted your business website to be easy to navigate to, unnecessary information required for contact forms, and an overall user interface that’s easy, yet functional for your visitors. Even if you have top-notch content, but can’t keep up with your website design, you’ll just end up chasing your customers away.
Did you know that approximately 60% of your traffic may be coming mobile phones? That’s more than half of the potential customers and it means that you need to be able to cater to their needs in terms of website layout and functionality. You need to make sure that your website is responsive and works with most of their mobile phones. If not, you could end up losing more than half of your potential customers!
Remember Who Your Target Market Is
Your website’s focus should always be about your customers. This means that they need to be able to easily access your website, filled with new, engaging content that your target market will find relevant and informative. This means that you should also focus on creating a website that will turn those visitors or your potential customers into actual paying customers. Remember, your target market today may not be the same target market you’ll have in the next couple of years. With that being said, you have to make sure that you invest in new tools and hire new team members if necessary to make sure that your website adapts to the kind of target market that your business currently has.
Our lives have been made easier and the best, and even the latest technology, products, and even services are made available for us with a simple search and click. We like things to be simple for us as consumers. With that being said, if these things are what we’re looking for, why should your website be any different?