Why You Should Update Your Website
As web design trends change almost daily, it’s important to keep up with them. The regular updating of your design can actually save you money. The goal isn’t to keep up with the Joneses, but to stay up to date with web standards. Consistency is important when browsing the web, especially for those who don’t have much tech knowledge.
Google, for example, is constantly updating its algorithms to provide the best search results. A website’s ranking needs to be updated in order to handle these changes effectively.
#1: Visual Appeal
A website’s appearance directly reflects the nature of your business. Your company and yourself need to be seen as authorities in your sector. Your website’s first impressions are crucial to portraying this vision, which is why it is crucial to redesign it regularly to stay up to date with design trends. The same goes for your business website: If it looks outdated and poorly designed, potential customers may believe the same about your business. If you want your website to be successful, you should feature your products and/or services in a way that encourages visitors to learn more about you, which could potentially result in them hiring you or purchasing your products.
#2: Security
Every day, you hear about websites getting hacked. One of the most important things you can do to prevent your website, your email, and yourself from being hacked is to keep your website’s software updated.
#3: Content
Your website’s design may influence first impressions primarily, but that’s just the beginning. It’s vital to engage them with great content once you’ve gotten them’s attention. It should provide important information about your products and/or services while also being interesting to read. Keeping your visitors engaged on your website and hopefully converting them into customers can be accomplished in just 2 to 4 seconds – not just with graphics – but also by using keywords and phrases that pique their interest.
#4: Effectiveness
Your website’s effectiveness is crucial from a marketing perspective. Making use of calls-to-actions (CTA) is an excellent way to improve the effectiveness of your site. In the form of a button or link, a call-to-action (CTA) encourages prospective customers to sign up for your email list by performing an action on your site.
#5: Search Engine Optimization (SEO)
After you’ve made your site attractive and written some great content, update your SEO settings so that people can find you. The rules of SEO are constantly evolving – you may have seen articles about Google updating its algorithms – every time the search engines make their own updates, your website can be impacted. As soon as new iterations are released, you become further behind; the longer you delay, the lesser your chances.
#6: Load Times
In addition to image sizes and optimization of your website’s file system, caching, and your hosting account, there are several factors contributing to loading times. There are methods that can be used to optimize each of these factors. A great deal of local traffic will turn you off from sharing web hosting, which is offered by the vast majority of hosting companies. For more information about how you can speed up your website, speak to your web design company.