The benefits of video content for SEO
If you had to pick one reason why video content is so good for businesses and brands, choose this one: search engine optimization. Aside from being the foundation of your entire online marketing campaign, SEO has also been shown to improve the bottom line by increasing engagement, conversions, and (ultimately) revenue. Video collateral also impacts SEO in a way that most people don’t realize.
Video content offers a number of ways that can boost your SEO efforts.
1. Videos matter to Google, so they must matter to you as well
Google’s internal algorithm for generating search engine results pages explains how video content can boost your SEO. There are two things Google values above all else: the quality and relevance of your content.
It doesn’t just look at the text on the page to determine either of these things. In addition to scanning other media, it looks for specific content that you provide. In addition to text, your pages should contain quality visuals like videos, which strengthens your SEO efforts because your pages are both varied and informative.
2. Video Is a Traffic-Generating Machine
The amount of traffic you receive is also one of the factors Google uses in determining search rankings. If you have many regular visitors to your domain, chances are they’re there for a good reason-and they’ll probably find your content interesting too if they do the same kind of search.
Videos on YouTube or other social media channels are more likely to draw people to your website than any other type of content. Video websites and content have become very popular among businesses both in B2B and B2C.
In the long run, you will benefit from more quality traffic and improve Google rankings if you create more video content.
3. Video Keeps People on Your Site Longer
You should also keep in mind that search engines such as Google look very closely at how long people spend on your site after they arrive. A large amount of traffic arrives, but it leaves within seconds, suggesting that your content is insufficient and they will go elsewhere for answers.
However, people are more likely to spend more time on your page by incorporating video. When it comes to delivering core pieces of information, video is more likely to be watched than reading a blog post. You can improve your bounce rate by making heavy use of video, which in turn will help Google and Bing rank your article higher!
4. People Are More Likely to Link to Your Videos
Furthermore, quality backlinks rank high in search engine rankings and are among Google’s most important factors. A greater number of people linking to your content and website increases your authority. Higher authority results in higher ranking in the search engine results.
YouTube, social media sites, or even OTT platforms provide the best opportunities to earn referral traffic as well as quality traffic that can significantly increase your rankings. Not only that, but your social media efforts will also benefit from this. Despite Google’s attempts to keep its algorithm’s architecture secret to prevent people from gaming the system, there is a very strong (and very real) correlation between social share volumes and higher rankings. In fact, the impact is largely indirect-but you cannot afford not to pay attention to it.
5. Video Helps Improve the Value of Your SEO
We have so far focused on the ways in which video helps you rank your site as highly as possible in search engines. Video has another tremendous impact on conversions, which is another area where SEO gains can be converted. Videos can not only increase your SEO by driving more traffic back to your site, but they also help you convert those viewers into buyers. The average shopper is twice as likely to convert after watching something like a product video than they are without engaging with it. Thus, video engagement provides a significant return on investment for your SEO at almost every stage, and you should definitely consider utilizing it.