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Emerging Business Systems Ltd.

The Importance of Having High Quality Images on Your Website

It is more important than ever before to have high quality images on your website. As of right now, there are almost 2 billion websites in existence, according to Internet Live Statistics. You are a tiny fish in a very large sea, so your website is a very small part of it. Since there are so many websites available to internet users, it is important to maintain a standard of quality content in line with today’s technology and best practices. The purpose of this article is to explain what “high quality images” mean in this context and how you can implement relevant best practices on your website.

How can you tell if an image is high quality?

An image’s quality depends on many factors, especially on the web. The quality of an image is determined by the camera’s resolution and sensor size in traditional photography. But everything changes with web photography. We will define “high quality” in this article as sharpness, relevance, and speed.


Blurred images and/or skewed images are not something anyone wants to see. Businesses that rely on their website to interact with consumers cannot understate the importance of having sharp, professional images.


If an image has little to no relation to the surrounding content, then it is probably better to leave it out. Random images or ones that do not relate to the content only serve to distract the user.


What is the use of an image if the user clicks off the page before it loads? When placing images on your website, speed is an extremely important factor. Larger files take longer to load. In order to maintain a sharp image that loads quickly, you must find an appropriate balance between file size and resolution based on how large your website needs to be.

There is no doubt that images make everything easier to read, but why? A user is more likely to relate to an image than a paragraph of words, because they like to see something visual over a huge block of text.

Any type of reading material, including websites, falls into this category. Learn why we at Emerging Business Systems  use high quality images and why we think you should too.

Content with high-quality images is more interesting.

Imagery always makes content more interesting, and this is because you can tell a story and connect with users through it.

They have the power to enhance what the reading material is, this includes;

  • Magazines
  • Books
  • Newspapers
  • Websites

Moreover, it will aid the user in remembering the content, as they can match the image to the content they just read, making the visit to the site memorable.

SEO is enhanced by high-quality images.

Increasingly, people are using search engines like Google to find images online, which has necessitated the addition of images to a website.

If you add relevant and high quality images to your website, you will be able to get an organic ranking for your website. You will also be able to increase your online visibility.

You probably want to add high-quality images to your website now that you know all this, right? In order to do this, you will need to consider the following factors:

  • Images should link to the content on your site.
  • Write and include alt text descriptions and image title tags.
  • Including some images are always better than no images at all.

A high-quality image makes a text easier to read.

There are times when users will be reading content on a website and have no idea what the content is about, and this can be both frustrating and time-consuming.

It is easier for the reader to understand what they are reading with high quality images.

A high-quality image helps you sell your product.

Your clients will be able to trust your business more when they see high quality images of your services. Ultimately converting a potential lead into a paying customer is the goal.

The better quality the image is the more likely customers will highly rate your products/services, which will have a big impact on their influence to buy. So, the higher the quality the better chance to convert.

Furthermore, higher quality images are ideal for a number of reasons, which include;

  • They fit into modern web design.
  • They boost the promotion of your brand.
  • They bring continuity to your social media platforms.

Social media visibility increases when images are of high quality.

The use of social media can help boost your business’ visibility when you want it to be seen. Take advantage of social media platforms to promote your company’s website, products, and services.

In addition, high-quality images are more likely to be shared, liked, and commented on by visitors. As a result, make sure that what you are uploading is of the best quality in order to boost your business further on social media platforms.

Some social media platforms you can consider are;

  • Facebook
  • Twitter
  • Pinterest
  • LinkedIn
  • Instagram

Images help to convert leads.

As we know, sites that contain high quality images in addition to unique and relevant content will get more views than those that only consist of text.

By creating more user engagement, high quality photography provides you with more visits.

Because of this, users are more likely to spend more time on your website, which means you have a longer period to sell your products or services through content and images.

By making information easy to scan, pictures help you tell a story about your business and the services you offer. Utilizing this form of visual communication can help you build credibility and recognition for your brand.

High quality images will help convert your leads by;

  • Increasing user engagement
  • Decreasing bounce rate
  • Forming a link between your customers and your company
  • Earning more views to your site

How to Get High Quality Images for Your Website.

It’s likely that you’re wondering what to do now if you don’t have high quality images for your site yet.

Well, you go out and either find some good high resolution images on stock websites like Shutterstock, Big Stock, I Stock, though stock images are not always best, this is because users like to see real life images of what your business does.

For example, you could hire a photographer to take some professional high quality images of your business, products, or services to add to your website to make the content clearer and more user-friendly.