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2606 Saints Alley
Tampa, FL 33602
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Emerging Business Systems Ltd.

Questions To Ask When Choosing Website Ideas

web design and developmentWebsites can be categorized into three categories: personal, community-driven and professional. You need to categorize your website before you can start thinking of ideas. After you have decided what you are going to build, the rest will fall into place.

Let’s look at some of the questions that you should be asking yourself before building your own corner on the Internet.

  1. Do you know them well? Understanding your audience helps you to structure the website in terms of content and layout. It will improve the way people interact with your content.
  2. What age range is your target audience?
    Everything from the graphics to the readability will be influenced by your audience’s age. You wouldn’t want to use a college-level vocabulary if your target audience is 13 or younger.
  3. How long has it been since you last thought about your logo?
    Brand recognition is largely based on imagery. Colors, shapes and designs help your website stick in the memory of fans while also making it easier to identify.
  4. What other reasons do you have for creating a website, apart from the primary purpose?
    As an example, let’s say that you want to start a personal blog. Do you plan to monetize your blog? You may want to sell products on the site in the future.
  5. What media will you showcase on your website?
    You can use a variety of media types to enhance your website. These include photo galleries and videos.
  6. Do you plan to build it yourself or hire someone else?
    You should consider hiring someone who can design and build your website. A DIY website rarely turns out well.
  7. Your visitors will share your information
    Sharing is almost a necessity today. Sharing via social media and email is a popular way to add content to a website.
  8. What type of call to actions are you planning to use?
    Calls-to-action include elements such as signing up for a mailing list, purchasing a product immediately and other methods of encouraging visitors to take action.
  9. Do you have a mobile strategy?
    A mobile-friendly site is also a must if you are looking to be successful online. It is because people access the internet more often from their mobile devices today than they do through computers.
  10. Are you ready to implement your Search Engine Optimization strategy?
    Internet competition is fierce. If you want your website to be seen by engines such as Google, then SEO is a must.
  11. Do you have a content strategy in place for your website?
    It is said that “Content is King” on the Internet. This is what people will use to find your website: words, images, and videos. It is essential to have a content marketing strategy that works.
  12. Do you plan to connect your website with Social Media channels?
    Facebook and Twitter are social sites with a large number of followers and fans. Create profiles for your website to attract these audiences. It’s also free!
  13. What are you trying to say with your website? Is this a business or personal website?
    Content is usually the main difference between personal sites and business websites. Personal sites have more flexibility when it comes time to write articles. A business website is more likely generate income and gain a larger fan base.
  14. Are you planning to update an existing website or create one?
    A brand-new site allows you to be more flexible in terms of design and development. Sometimes it is easier and more efficient to just revamp an existing site.
  15. Are you ready to choose a hosting service? Have you checked all the current offers?
    It is vital to choose a reliable web hosting provider. Make sure that you have all the tools necessary for your success. You’ll need a content distribution network, current server hardware and background applications such as PHP.
  16. What emotions do you plan to convey through your website?
    Emotional connections are a great way to engage an audience. They create a tempo and help you build relationships with your guests.
  17. Are you familiar with website analytics? Have you done any research on how to utilize the data?
    The website analytics provides a wealth of information about how users interact with your content. This information is also useful when you’re determining who your audience is and what they want to read. Google Analytics reports, for example, are a great way to learn more about your readers.
  18. How much time will you spend on this website?
    You can’t just set up a website and leave it. To build a strong following that will open up more opportunities, it takes time and effort. Maintaining a website is a commitment, whether you want to earn money or gain notoriety.

These are a few questions to help you generate some ideas for your website.


What’s in it for Visitors? Everyone is constantly asking this question. Why do you wish people would visit your site? What do you want to promote through your content and your website?

People are always looking for freebies. This could be information, assistance, tutorials or feedback. It is therefore even more important to understand what your target audience wants. You can achieve this by doing some market research.

How do I Promote my Website?

You now know that it is important to get people to come to your website. Next, you will need to learn how to properly promote it. Most new website owners will spend 90% of their budget on the website and only 10% on marketing.

Most website businesses fail because of this. It is essential to invest 50%-50% in building and promoting your website. You can promote your website through Google Adwords, blog posts, search engine, subscription newsletters, etc.

Not all promotions require a financial investment. Many methods only require time. Sharing your website’s content via Facebook and Twitter, for example, can help you reach a larger audience without having to spend a dime.

Shares on social media improve brand recognition and reputation, as well as help build a loyal following.

Six Tips for Website Design: Avoidance

Many people will offer you different ideas on how to design your website. You should remember that many of the older tips no longer apply today. Some of these include…

  • Background music:  It is completely irritating and spoils your content’s mood. In 2001 it may have seemed cute and fun, but now visitors are less likely to enjoy the music.
  • Stuffing keywords: Search engines such as Google focus more on providing quality content to users. Search engines will penalize your website if you try to cram as many keywords into one page as possible.
  • Too much advertising: Limit the number of advertisement blocks. A bad layout will result if you have too many advertisements.
  • Walls of text: Text that is too long and drawn out can be difficult to read on mobile devices. Divide your content into smaller paragraphs and images, or with headers.
  • Too many animations? Some animations can be quite effective in keeping an audience engaged. You don’t need too many animations as they can become a distraction.
  • Ignoring Mobile Users: It is important to consider your mobile audience when designing your website. You could alienate large portions of your audience if you do not.

Design for your Visitors

Create the website based on what your audience wants to see and do. Your site will grow in popularity as you give them what they desire. It may be ignored in the digital universe.