The Reasons Visitors Leave Your Website
Why do visitors leave your website?
When you have a corporate website, you want visitors to come to it and remain as long as they need to complete their task, which could be making a purchase, signing up for a newsletter, filling out a form, or scheduling a demo.
Unfortunately, many individuals will come to your website and then “bounce” right away.
These are some of the most common reasons why visitors abandon your website, as well as how to address them.
Your website fails to capture the user’s interest.
Studies suggest that visitors to your website have only.05 seconds to create an opinion of it and decide whether to remain or leave, so make sure your site makes a good first impression with engaging imagery, appealing design, and compelling information.
You aren’t identifying yourself to visitors.
A surprising amount of websites fail to properly display the company name and logo, as well as provide a description of what the firm does, causing visitors to become frustrated and abandon the site.
Make sure your site includes a clear “hero” or welcome message that tells visitors who you are, what you do, and what you have to offer.
Your website is unacceptably slow.
Use a website speed checker to assess the performance of your site and receive advice for improvement.
Make that your site’s pages load quickly (preferably in under 2 seconds) and that it runs smoothly with no crashes, errors, or broken links.
Your website appears to be out of date.
81 percent of internet users think a business is less trustworthy if its website isn’t updated.
If your website hasn’t been updated in a few years, it may be time for a redesign.
Your website is difficult to use.
Check your website’s navigation to make sure it’s logically arranged, easy to comprehend, and utilize, and that it makes it simple for users to browse the site, locate what they’re looking for, and achieve their objectives.
Your website is incompatible with mobile devices.
Mobile devices account for over 60% of all site visitors, thus if your site isn’t mobile-friendly, your mobile users are likely to become annoyed and abandon it.
Make sure your site is mobile-friendly, including a responsive design, readily clickable buttons, mobile-friendly navigation, lower file sizes, and simplified forms.
Visitors to the site see a “not secure” notice.
64% of users would abandon a website right away if they saw a “not secure” warning.
Upgrade your website to HTTPS to avoid frightening away clients and to ensure that any information your users enter on your site is secure.
The text on your website is difficult to read.
Create content that is appealing, easy to scan, and provides a wonderful user experience by using whitespace, a legible font, color contrast, headings and subheadings, and other design best-practices.
Your website has obnoxious advertisements.
Digital advertising is a reality of life, and most website visitors expect to see some form of advertising; just make sure the ads don’t detract from the user experience.
It’s difficult to find important information.
When someone comes to your website, they may be looking for more information about your business or a way to get in touch with you. Don’t bury the information they need; include an About page in the top navigation with information on your firm and leadership, and always offer an address, phone number, and email address or a link to a contact form in a prominent location, such as the footer.
You don’t follow through on what you say you’ll do.
If you promote a bargain or an offer in an email, a PPC ad, or a social post, make sure you follow up when the user clicks the link. Create a unique landing page for each link that fulfills the offer. Customers will feel duped if you provide an offer only to bring them to your site, then bait-and-switch or include exceptions that render the offer invalid.