The Importance Color in Branding
Take a look at the colors around you. What colors work best for you or your customers? When it comes to marketing, color is one of the key elements. What are brand colors, and why are these so important? Let’s take a closer look…
Why is color so important in marketing?
Each color conveys a specific message, both consciously as well as subconsciously. You want to ensure that the message you send is one your customers will be interested in. Many marketers ignore the importance of color and research when deciding how to use it in their marketing strategies.
You’ll be a step ahead when you discover the colors that are associated with certain psychological states, and you can find the perfect color combinations. This will help you create a business color palette for your marketing.
Understanding the reactions of your target market to brand colors will help you to be successful in advertising and retaining customers. It’s therefore important to find out what colors are associated psychologically with certain states, and the best color combinations for your small pet business.
- Red Power, excitement, passion and love.
- Pink: Creative, imaginative, assertive, feminine
- Orange Confident, friendly, energetic, bold, and confident.
- Yellow – Clarity, optimism and warmth.
- Blue: Loyalty, dependable, trust, calm, intelligence
- Green: Growth and freshness, nature’s wealth, stability, wealth, etc.
These color meanings don’t have to be fixed and some colors can even have opposite meanings. Red can be a symbol of love or danger. (Think stop signs and red traffic lights.) Different hues, saturations and combinations can also evoke different feelings.
How do you choose a brand color palette?
You need to understand your brand identity before you can choose colors for your business. Your Mission, Vision and Values.
Asking these questions can be a helpful way to find out.
- Why did you start your business?
- Vision: What makes your brand different and unique from the competition?
- Values (What beliefs and values are important to your business?
- Brand personality (If you were to imagine your brand as a human being, what personality traits would they have?)
Colors again! You can use the words that describe your Mission, Vision, Values, and Brand Identity to extract color meanings.
Adobe Color is reminiscent of the art classes of long ago. It offers additional information on color theory. Entering the hex number of your primary color will show you color schemes that relate to the wheel. These include complementary, analogous and triad color combinations. This is a fun tool to use if you are even the slightest bit interested in colors. Color Hunt is a site that focuses on only color palettes. It’s simple, has a nice aesthetic, and can be fun to use even if you aren’t terribly into colors.
Where to include your brand colors
Are you aware of the best places to use colors? It can be hard to answer this question because everyone has their own opinion about what colors are best. It’s crucial to include colors at the right spots. It’s not just about logo color schemes.
Your brand colors should be used on your website as well as any landing pages. Designers can create a mockup of your website using brand colors and brand guidelines, if available. You can see your brand colors before you update and publish your website. Your developer can use a mockup to help implement any major changes on your website.
You’ll also want to update the colors on your social media platforms like Instagram, Facebook and Twitter. You can interchange the design of Instagram, Facebook and Twitter by using square images. You can also use the same template, but you might want to give each template a different color variation to keep it fresh.
Lead magnets and printed materials like brochures, flyers and business cards will all feature your brand colors.
The personality of your brand can affect how you choose to use colors.
It doesn’t matter how you use your colors. Consistency across platforms creates a cohesive and memorable brand for your company. It can be difficult to decide which colors to use, and where. These tips and tricks will hopefully help you create a beautiful brand that is consistent and captures your business’ essence.