Why is color so important in marketing?

Each color conveys a specific message, both consciously as well as subconsciously. You want to ensure that the message you send is one your customers will be interested in. Many marketers ignore the importance of color and research when deciding how to use it in their marketing strategies.

You’ll be a step ahead when you discover the colors that are associated with certain psychological states, and you can find the perfect color combinations. This will help you create a business color palette for your marketing.

Understanding the reactions of your target market to brand colors will help you to be successful in advertising and retaining customers. It’s therefore important to find out what colors are associated psychologically with certain states, and the best color combinations for your small pet business.

• Red Power, excitement, passion and love.
• Pink: Creative, imaginative, assertive, feminine
• Orange Confident, friendly, energetic, bold, and confident.
• Yellow – Clarity, optimism and warmth.
• Blue: Loyalty, dependable, trust, calm, intelligence
• Green: Growth and freshness, nature’s wealth, stability, wealth, etc.

These color meanings don’t have to be fixed and some colors can even have opposite meanings. Red can be a symbol of love or danger. (Think stop signs and red traffic lights.) Different hues, saturations and combinations can also evoke different feelings.

How do you choose a brand color palette?

You need to understand your brand identity before you can choose colors for your business. Your Mission, Vision and Values.

Asking these questions can be a helpful way to find out.

1. Why did you start your business?
2. Vision: What makes your brand different and unique from the competition?
3. Values (What beliefs and values are important to your business?
4. Brand personality (If you were to imagine your brand as a human being, what personality traits would they have?)

Colors again! You can use the words that describe your Mission, Vision, Values, and Brand Identity to extract color meanings.

Adobe Color is reminiscent of the art classes of long ago. It offers additional information on color theory. Entering the hex number of your primary color will show you color schemes that relate to the wheel. These include complementary, analogous and triad color combinations. This is a fun tool to use if you are even the slightest bit interested in colors. Color Hunt is a site that focuses on only color palettes. It’s simple, has a nice aesthetic, and can be fun to use even if you aren’t terribly into colors.

Where to include your brand colors

Are you aware of the best places to use colors? It can be hard to answer this question because everyone has their own opinion about what colors are best. It’s crucial to include colors at the right spots. It’s not just about logo color schemes.

Your brand colors should be used on your website as well as any landing pages. Designers can create a mockup of your website using brand colors and brand guidelines, if available. You can see your brand colors before you update and publish your website. Your developer can use a mockup to help implement any major changes on your website.

You’ll also want to update the colors on your social media platforms like Instagram, Facebook and Twitter. You can interchange the design of Instagram, Facebook and Twitter by using square images. You can also use the same template, but you might want to give each template a different color variation to keep it fresh.

Lead magnets and printed materials like brochures, flyers and business cards will all feature your brand colors.

The personality of your brand can affect how you choose to use colors.

It doesn’t matter how you use your colors. Consistency across platforms creates a cohesive and memorable brand for your company. It can be difficult to decide which colors to use, and where. These tips and tricks will hopefully help you create a beautiful brand that is consistent and captures your business’ essence.

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It’s easy to select your branding colors if you understand what you want to say. Building a brand begins with determining your brand’s personality. Your company should be viewed like a person: who are they? What do they value?

In order to determine what colors will work best for your brand personality, you need to determine what your brand’s goals are. Learning how colors affect people is the first step.

Why branding colors matter

 “Colors, like features, change along with our emotions.” -Pablo Picasso

What do you think of when you hear the word “love?” Whether positive or negative, it mostly likely conjures a stronger emotional response than when you hear a phrase like “bike rack.”

In spite of our best intentions, emotions are powerful and influence our decisions. It’s important for a brand to cultivate an emotional connection with its customers. Logos and storefronts can’t tell your company’s entire story-but branding colors provide a shortcut straight to the hearts of your customers.

The words “love” and “bike rack” evoke different emotions, and colors like red and blue do the same. What’s more, people from Montana to Timbuktu have similar responses to the same colors; for instance, yellow has similar meanings to people from Montana to Timbuktu. Shades of individual colors, such as deep dark blue and light sky blue, will also have different effects.

Color theory goes way beyond the statement that “pink is a pretty color.” Psychologists believe it dates back to the very evolution of humans; connections with certain colors have developed after years of associating them with particular objects. People are alerted to danger by a blood-red color, for example; dirt and rotten food are unappealing browns.

Even so, it isn’t always accurate, because some farmers (and chocolate lovers) may love the color brown, and humanity only evolved to see blue in recent millennia-but when you consider millions of years worth of biological conditioning, it’s easy to see how color affiliations go beyond mere preferences… something humanity has known for generations.

Not to mention the cultural associations. The green currency we use every day is a clear example of this association with money in the United States. While foreigners may not understand the phrase “spending greens,” a company that goes green will be understood by most people.

No one can ignore the psychological effects of branding colors, not even the most cold-hearted of business people. Given the mountains of evidence, the question isn’t do brand colors work, but how do I make brand colors work for me?

What do different branding colors mean?

Now that we’ve studied the abstract meanings of colors for branding, let’s look at some of the hard facts (or at least some guidelines). A summary of colors and their meanings as well as their effect on people can be found here:

• Red — Red stands for passion, excitement and anger. It can signify importance and command attention.
• Orange — Orange stands for playfulness, vitality and friendliness. It is invigorating and evokes energy.
• Yellow — Yellow evokes happiness, youth and optimism, but can also seem attention-grabbing or affordable.
• Green — Green evokes stability, prosperity, growth and a connection to nature.
• Light Blue — A light shade of blue exudes tranquility, trust, openness. It can also signify innocence.
• Dark Blue — Dark blue stands for professionalism, security and formality. It is mature and trustworthy.
• Purple — Purple can signify royalty, creativity and luxury.
• Pink — Pink stands for femininity, youth and innocence. It ranges from modern to luxurious.
• Brown — Brown creates a rugged, earthy, old-fashioned look or mood.
• White — White evokes cleanliness, virtue, health or simplicity. It can range from affordable to high-end.
• Gray — Gray stands for neutrality. It can look subdued, classic, serious, mysterious or mature.
• Black — Black evokes a powerful, sophisticated, edgy, luxurious and modern feeling.

Your branding colors will have an impact based on the style and design they are used in, as well as the color combinations you select. The connection between color and our emotions goes deeper than this. Choosing a single-color brand is the easy part. But for most of you, you’ll want a more complicated color scheme with a variety of hues. It was hard enough to choose one color, now you have to choose multiple colors that blend well together.

Formula for building a brand color scheme

Color schemes for branding are a personal choice. There is no one right way to choose them. It’s difficult and unwise to apply rigid rules to abstracts like brand identity. In spite of this, the process can be confusing and daunting, so a little guidance can be useful. Here we’ll explain how we build a color scheme you can use as a framework, rather than a step-by-step guide.

1. Plan on choosing 3 colors

You need a neutral, an accent, and a base. Color schemes for brands can range from 1-4 colors (see below), but even monochromatic schemes require some variation in hues for different purposes.

2. Choose your base

What is the most important personality trait of your brand? In addition to reflecting your brand personality’s most dominant characteristic, your base color should also appeal to your desired audience. Depending on how well each color matches this one, you’ll choose the remaining ones.

3. Choose your accent

After your base color, the accent color will be the one you use the most. In addition to matching a brand personality trait, your accent color must also match your base color visually, not to mention appeal to your target audience.

4. Choosing your neutral

Neutral colors are usually chosen as background colors, in order to avoid drawing attention to themselves. Gray is common, but beige, white and off-white also work. There is also the option of black, but be careful; it tends to overpower any color scheme it is a part of.

As you choose your branding colors, keep in mind the end goal: what color scheme do you plan to use? The most common brand color schemes include:

A color wheel is one of your most useful tools when choosing branding colors. Colors are arranged on the wheel in relation to one another.

• Monochromatic — When you have one personality trait that you want to focus in on, a monochrome scheme will emphasis the meaning of that one brand color. While great for minimalist brands, the challenge here is differentiating the hues enough that your sight doesn’t become visually stunted.
• Analogous — Colors next to each other on the color wheel have harmonious relations, since adjacent colors usually have similar emotional connotations. Analogous schemes are safe bets, but as such not the best for standing out or drawing attention.
• Complementary — Color complements — or opposites — are colors directly across from one another on the color wheels. Because they’re opposites, they bring out the best in each other when paired; you see complementary colors a lot in sports teams. Complementary colors are great for dynamic, stimulating visuals, but be careful of copycatting another brand since they’re so popular.
• Triadic — A stable branding color scheme, triadic colors draw in equal parts for three different sections of the color wheel. Triadic schemes are stable like analogous themes, but offer a more stimulating variety like complementary schemes. The hardest part is getting the three colors to coincide with the traits of your brand identity.

The combination of your branding colors will show up in many different areas of your business. Your brand color scheme influences your website, logo, store design, advertisements, etc., and even the look of your social media accounts. Be careful when selecting yours.

Know when to color outside the lines

The choice of colors for your branding is not governed by any rules. Consider this article more of a guideline – an educational tool that will help you make an informed decision. However, don’t disregard your gut instincts. In choosing colors for your brand, don’t neglect your own emotions. Colors affect us emotionally, so don’t ignore your own feelings.

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The fact is, technology is moving at a much faster pace than ever before. If your website is even a couple of years old, it may be in dire need of an update already. No matter how much money you spent on the original design or how reputable the website designer was, that’s the harsh reality of today’s dynamic marketplace.

After all, just think about how we used to listen to music in our vehicles or in our daily life. You will be hard-pressed to find a car that even has a built-in CD player at this point. Any car that has one is likely deemed ancient in today’s current marketplace.

So, what does it actually mean that your website isn’t being supported any longer? And what should you be doing about it?

What This Means For Your Website:

1. Hackers Are Going To Love Targeting Your Site

One of the most significant reasons its so important to keep your website fully updated and to be constantly improving it has to do with Cybersecurity. You want to keep your website as updated as possible to ensure that vulnerabilities are plugged and that you aren’t going to be low hanging fruit for hackers.

2. Things Will Stop Functioning

A lot of the features on your site may simply cease to work. This could be due to the plugin being no longer updated or even because there is no longer proper communication between the code/servers.

3. No More Patches

If your website isn’t being supported any longer, you are likely going to be dealing with a situation where the technical people behind it won’t be fixing any bugs or making any patches that address present issues in the current build. Instead, they will be working on the newer versions.

4. Help Is Difficult To Get

Effectively finding someone who is capable of using an older platform is going to get much more difficult. What was once a 5 to 10-minute fix will begin to require a lot more manpower and hours. After all, the demand simply isn’t there for people to focus on it.

What You Can Do About It:

1. Nothing Is An Option

Your website isn’t going to simply detonate overnight. There are even niche forums and clubs that you can tap into to try to keep your older platform alive. However, you need to realize that not only will it become risky, but the odds will be stacked against you at that point.

2. Upgrade Your Site

You could find that it is very affordable to downright expensive to upgrade your older site to the most current version available. This is primarily be determined by how significant the chance is from your current version to the new one. A lot of developers will provide a free upgrade if the change is being made within a certain range of time. However, it’s important to understand that the more significant the gap is between versions the more likely your code isn’t going to hold up and that something will break during the upgrade process.

3. Start From Scratch

You may find that your platform is completely abandoned. You will find it difficult to find a host, no one will actively work on it. At this point, it will be effectively dead. If you find yourself in this situation, you will have no other choice but to start from scratch. Luckily, there are newer and more sustainable platforms that can make your website exceptional and it can boost your performance both in terms of the end user’s experience and your SEO rankings.

If you’ve been told that your website is not going to be supported for much longer or at all, you can call us. We will be able to assist you in figuring out what the best way to proceed is. We look forward to hearing from you.

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Reasons To Let Us Develop Your Website:

1. Experienced Designers.

One of the main reasons you will want to consider us for your website development is due to our experience. We have over 15 years of professional experience in web design which puts us in the driver’s seat towards helping you create a professional website to attract potential customers to your business. We have helped countless businesses like yours over the past 15 years establish themselves as market leaders in their respective industries.

2. Branding And Marketing.

Another reason to consider us for your web development has to do with our experience with both branding and marketing. While having a professional looking and a properly designed website is key, it is not going to help you at all if you are not implementing effective branding and marketing principles along with it. We know exactly how to brand businesses to outpace the competition in various industries. Branding and marketing can play a critical role in determining your success or failure in a respective market.

3. SEO and SEM Experience.

Another area we are able to provide significant value to our clients is through our experience with both SEO and SEM. Search Engine Optimization and Search Engine Marketing are both crucial strategies to adhere to when you are looking to improve your website’s potential to positively impact your business. Your website is not going to do your business any good if you are unable to drive organic or paid traffic to it. We understand how important both of these are to the overall success of your business and we have extensive experience getting our clients ranking as high as possible organically on the search engines through SEO and driving in paid traffic through SEM.

When you hire us, you will be able to rest easy knowing that you are in good hands. Not only do we offer affordable web development packages, but we offer much more. We are professionals at web design in every sense and we have comprehensive knowledge and experience in all aspects that can determine the success of your website in today’s competitive digital space.

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When a business’ main focus is to sell products to consumers, it is crucial that they know where they stand when it comes to the competition. You have to learn whether or not people find your website appealing enough to forge a solid business relationship with you. There is no doubt you will do well as long as you understand the core principles of branding.

You may have heard the old adage about not judging a book by looking at its cover, but this is not how things work in relation to online sales. All kinds of businesses and the products they sell are judged from a mere glance. The logo, name, design and overall message give people an idea of who you are and what you have to offer.

As people interact with your brand, they will form an opinion about your business and the products you are offering. You may not enjoy the fact that this occurs, but it is a part of life. It is your job to offer a view of your brand that resonates with your target audience since their opinion can make or break your business. Make sure that it is unique, current and fresh. Brands wither all of the time, like old plants, so updating things periodically is a great idea.

An esteemed and knowledgeable web development company that specializes in branding knows that if things get stale means that your business will not be able to reach its full potential. Proper branding consists or more than a great name and an eye-catching logo. It is about being able to remove the logo and name and have people still be able to identify your product.

Branding is imperative because people have countless options available to them when making purchases. It would take them forever to research every item they come across, so making judgments based on first impressions is common. The font, logo, language, image and colors used can tell them a great deal about you. If they are not happy with what they see and the brand is not appealing, they will look for another company to do business with.

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Driving Organic Traffic

Every day, prospective customers are using Google and other search engines to look up information about the products or services they want to buy. If your business website doesn’t appear on the first page of the search results, they might not even know that your business exists. Obviously, this is a situation you wouldn’t want to find yourself in. Search engine optimization increases your chances of showing up for the keywords used by your target audience, thus driving organic traffic to your site instead of you actively seeking their attention.

You should understand that organic traffic holds the key to boosting your sales. Since your potential customers are the ones who enter the keywords, you can bet that they know what they’re looking for. By using the right SEO tactics, your website will start appearing for relevant search terms and attract visitors that already have an interest in what you have to offer. Take note that your goal should be to land on the first page for the keywords used by your target customers since virtually nobody scrolls past the first page.

Now, you might confuse SEO with SEM, but it pays to understand the difference between the two. Search engine marketing involves different tactics that increase your search engine visibility. This primarily deals with PPC or pay-per-click advertising. You may notice ads showing up in the organic search results, and they occupy an attractive place that immediately captures the attention of search engine users.

You can use these ads to increase the exposure of your business to your online audience. This is similar to SEO in that you need to know what keywords to target. You then bid on these keywords so your website will appear on top of the organic search results. While PPC requires spending money every time someone clicks on your listing, it can prove worth it as the visitors flocking your website have a good chance of converting into real customers.

Start Investing in SEO and SEM

If you need professional guidance in formulating the best SEO and SEM strategies for your business, look no further than Emerging Business Systems. After almost 15 years in the industry, they’ve built their reputation as one of the leading web development, SEO, and SEM service providers. Working with them means getting a custom strategy based on your unique needs, ensuring that your website will dominate the search engine rankings and start generating more visitors and sales.

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With years of expertise in designing quality websites, Emerging Business Systems provides the ideal launching pad for passionate business owners. This is a great opportunity to move forward with a quality website and feel good about how it is going to set you apart.

Let’s take a look at what makes Emerging Business Systems a legitimate option for those looking to build a fantastic website.

Crisp Finishing

A professional website needs to look the part and that includes crisp finishing. Whether it is the images, links, or the way each sentence reads, all of it has to flow. If not, the website will remain second to its competition!

SEO-Friendly

Want to beat your competition and make it look easy?

It all starts with an SEO-friendly setup where the website is able to rank on Google and Bing. This is the only way to continue to bring in free leads while building a good website.

Interactive

An interactive solution is of utmost importance as users expect a lot more from business owners these days.

This includes having videos, images, and easy-to-click links where things don’t fall apart as soon as one gets started. This is essential information for business owners hoping to get a leg up on the competition.

Safe To Use

There is nothing worse than visiting a website and then being inundated with pop-ups, spam, and viruses! This is one of the worst feelings in the world and can completely ruin a business in a matter of seconds.

To avoid this issue, why not make the most of a high-quality setup and know it will be designed the right way? A quality service is able to take control and make sure all safety measures are put in place well in advance. This keeps the website in good hands and ensures it doesn’t break down as soon as someone visits.

This is the best way to make sure the competition starts to slip away and lose ground on what your business has to offer. With the help of Emerging Business Systems, it’s possible to get to the top of the niche and stay there for years to come using a world-class website. All it takes is a quick call to (651) 204-0455 and a professional will be ready to get started on your virtual needs.

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All of this can be initiated and improved upon with a creative consultation. This step is ideal for startups as well as established businesses.

A creative consultation takes place in person with a team of experts in digital marketing, web engineering, and project management. You get a personalized assessment of where your business is at and where you want to take it. Through the consultation process, you will be guided to creating a strategy with these professionals to get where you want to be.

You have a vision for your business. You may feel you cannot expand on it for a variety of reasons. With the help of your expert consultation team, you will find ways to do this. Your team will help you assess which customers you want to attract, and they will come up with ways to attract them primarily online through your website.

They have a team of writers, graphic designers, and developers ready to implement the strategies you both discuss. The initial consultation is only the first step. Once it is complete your team sets about getting your marketing plan up and running together with your new, fully optimized website.

The project manager will stay in touch with you through the entire process from start to finish. They will let you know what is going on every step of the way. If you have questions or concerns, they will be happy to address them for you to make sure you are getting the results you expect.

When the project is complete your rep will visit your office to see how everything is going. This is your chance to test everything out with their help. They want to make sure that the results are exactly what you wanted, and they want to make sure that you are getting the increased business and expansion you needed.

A better business starts with keeping up with the evolving times. The first step is going through a creative consultation to pinpoint what your business goals are so that you and your team of experts can make them happen.

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