The Reasons Visitors Leave Your Website
Why do visitors leave your website? When you have a corporate website, you want visitors to come to it and remain as long as they need to complete their task, which could be making a purchase, signing up for a newsletter,
What is Your Brand Identity?
Target has done wonders with its red color, which has a youthful and energetic personality. Nevertheless, red wouldn't work for a company like Casper, which cultivates a brand personality that's calm and relaxed, signifying a good night's sleep. It's easy to
Do Business Cards Still Have a Purpose?
Compared to a decade ago, there are many items and services that you use today. Over the last ten years, we have seen the growth of Uber, the invention of the iPad, and the birth of personal assistants like Alexa.
Brand Guidelines: Their Importance
Your brand's marketing materials, message, logo, and website have taken a lot of time to create. Getting your logo designed exactly right took a lot of back and forth with your designer. Together with a content writer, you crafted an
Choosing Colors for Your Business Website
What Color Is Your Brand Identity? In choosing colors for their own websites, business owners often think: I'm not a designer! My attempt turned into a psychedelic nightmare! Isn't it possible to just use the colors in my logo? Choosing a website color scheme may
The Importance of Having High Quality Images on Your Website
It is more important than ever before to have high quality images on your website. As of right now, there are almost 2 billion websites in existence, according to Internet Live Statistics. You are a tiny fish in a very
The benefits of video content for SEO
If you had to pick one reason why video content is so good for businesses and brands, choose this one: search engine optimization. Aside from being the foundation of your entire online marketing campaign, SEO has also been shown to
A guide to using images online legally
A lot of care is needed when using images. Learn about the laws governing the use of images online, how licenses work, and how to locate copyright-free images. Content that shines online relies heavily on images. Adding visuals to a blog
What to do if your domain expires
You need to be concerned about more than just the food in your fridge expiring. Let's talk about something that could be extremely detrimental to your business should the date pass you by: your business domain name, also known as a
Why You Should Update Your Website
As web design trends change almost daily, it's important to keep up with them. The regular updating of your design can actually save you money. The goal isn't to keep up with the Joneses, but to stay up to date