If your domain has already been registered, you don’t need to register it again.

The annual renewal of your domain will suffice to keep it registered. Google will scan and index your site automatically for free. You don’t have to pay anything to get your site on search engines. Listing your website is not about optimizing it for keywords. That’s Search Engine Optimization (totally separate critter).

A small business owner may not be able to distinguish between a real notice from the domain name registration company they are using and a scam. This blog is written to assist clients and any who are unsure about their domain name expiration dates or who they should contact to renew it.

These scammers often use very generic company names to make it seem like they are important and have been around for a long time. They can also look up your contact information and make it appear that they own the domain. This allows them to refer to you via email as if they are familiar with you. They will usually list your address as if you were a customer. However, they have only done a small amount of research and are technically attacking your identity.

These are ways to spot a scam or fake domain name registration notification:

These are not proof of illegitimacy, but they can be used to confirm it.

• This price is far lower than what you paid previously for your domain name. The average annual cost of domain names without private registration is $10-15 Private registration usually costs around $10 more. If it exceeds $25, it is almost certain that it is a scam. GoDaddy, Register.com Domains.com Domains.com NetworkSolutions, SiteTechSupport  are the major Domain Name Registrars. Do more research if it isn’t you!
• Do you recognize the company?
  This is a common mistake. They may name their companies in a generic manner in the hope that you will recognize it.
• The deadline is very close (in 7 days).
• You have never received notifications from this company or person in the past.
• The person asking for a check to mail is not requesting any money. Although they may not be trying to get your money, sometimes they are looking for your credit card information. If they ask you to send them checks, it is likely that they will try to take your money. After they have been cashed, checks are irrevocable and cannot be challenged.

Although this may seem redundant, it is vital. In case it’s more difficult for people to grasp and can be applied to their business.

There are two ways to confirm that a Domain Name Registration Notification is real.
These are not proof of legitimacy in themselves.

• Renewing domain names costs between $10-15. This is the average annual cost for domain names without private registration. Private registration usually costs around $10 more. It is more likely that it will be legal if the total amount is $25.
• Do you recognize the company? GoDaddy, Register.com Domains.com Domains.com NetworkSolutions, SiteTechSupport (which we… Modern Web Studios) are the major Domain Name Registrars. Do more research if it isn’t you!
• Automated email notices will be sent to you at 30 days, 15, and 5 days before the expiration date. Every customer is given a phone call or personal email to let them know when it expires. Look for emails that have been sent by the same contact or person before it expires.
• If you are a legitimate domain name or hosting company, they will ask you to log in to your account to renew it. It doesn’t matter if the email is legitimate. Instead, click the link and go to the domain you use to register your domains. It is best to give us a phone call so we can tell you where and when your domain expires. If you have any questions about the expiration of your domain name, please call.

Here are some steps to take to stop domain scammers.

1. You should make sure your domain registration is private. Most domain registration companies charge a fee for this service.
2. You should ensure that you do not list any personal information on your website, such as your home address or phone number. It is natural for businesses with physical locations to need this information. However, it is best to remove that information from websites that don’t have any.

If you have any questions, don’t hesitate calling us even if you’re not a current customer. We are happy to help someone avoid being scammed.

The post How Can I Tell if a Domain Renewal Notice is Real or Fake? appeared first on Emerging Business Systems Ltd..

Domain names are the URL of your website. This is what people use to access your site. Also, your domain name is your address if your website were a house.  The Internet is essentially a huge network of computers linked together by cables. Each computer is assigned an IP Address to identify it.

An IP address is a combination number separated by dots. This is how IP addresses typically look: 66.249.66.1

These numbers are easy to remember and identify for computers. Humans can’t remember these numbers and connect to the internet using them.  Domain names can contain words, which makes it easier to remember website addresses.  You don’t have to enter a string of numbers to visit a website online. Instead, type in a simple domain name like ebsystemsltd.com.

What is Web Hosting?

Web hosting is where your website’s files live. It’s like your website’s home. This is how it works: If the domain name were the address of your home, web hosting would be the actual address to that house.  Web hosting is required for all websites.

The IP address of your web host company is translated to your domain name when someone enters it in a browser.  This computer stores the files of your website and sends them back to users’ browsers. Hosting companies are experts in hosting websites. Their customers can choose from a variety of hosting plans.

What are the requirements to build a website? Do you need a domain name or web hosting?

You will need both a domain and a web hosting account to build a website. A domain name can only be purchased for a limited time (usually one-year). Web hosting is required to store files on your website. Once you have purchased hosting, you will need to modify your domain name settings and point it at your web hosting provider. It is possible to buy both hosting and domain names from the same company.

Are they required to be purchased together? Can I buy them individually?

Two companies can offer web hosting and domain names. In this case, you’ll need to point your domain to your web hosting company via its DNS settings. You won’t have to modify domain settings if your web hosting and domain name are purchased from the same company. It’s also easier to renew and manage both services from the same dashboard.

Can I move my domain name to another company?

Yes, you can. You can usually use the domain name you have registered and transfer it wherever you like. It is easy to do. You can follow the detailed instructions provided by both companies to transfer your domain name.

Can I move my website to another web hosting company without changing the domain?

Yes. The domain name is yours and you can modify its settings to point to any web hosting company. Simply transfer files and data to move your website from one host. Next, edit domain name settings to point to the new web hosting provider.

The post The Difference Between Domain Hosting and Web Hosting appeared first on Emerging Business Systems Ltd..

The simple answer is that web development and web design are two entirely different things. In today’s post, we are going to take a close look at the roles and methods of a web developer and a web designer, and the difference between their services.

Web Design

In simple terms, web designers are individuals capable of transforming a story or an idea into an excellent design that is visually appealing. They build web layout to ensure excellent user experience throughout the website. They are responsible for designing the look and feel of the website. You can think of them as an architect who designs the house before the contractor starts building it. Similarly, a web designer creates the website layout. Once the layout has been created, a web developer comes in and develops it.

Web designers are often underrated. They have a tough job. Their designs need to ensure the best possible user experience. They need to build an environment where users feel welcome. They need to use all their creative skills to transform an idea into an enticing interface that is designed to catch the attention of the users. Every great website has a proper design strategy that is developed right from scratch in the early stages of the project.

Web designers use plenty of strategic techniques for their work. As a web designer, you won’t immediately begin creating a perfect website after thinking or reading about the specifications or the features needed in the website. As a web designer, you will begin by defining the scope of the website and the purpose for which the website is being built. You will begin by roughly sketching the designs in your head and then, you will put it on paper.

Once the sketching is done, web designers create mock-ups and wireframes. All this work then leads to creation of an intuitive and user-friendly design. Professional web designers use a variety of design components to create the whole website. Their final work will have a pixel perfect layout that will include all the webpages, typography, icons as well as all the other required features.

Web Designer – Main Roles

They use a variety of software packages including Sketch, Framer, or Adobe Photoshop for creating the final layout of a website.
They have excellent skills in logo design as well as graphic design.
They have skills to create an intuitive user experience and they excel at identifying the simplest approaches for achieving a desired function. Their work includes the images, buttons, layout as well as the overall format of the website.
Professional web designers always keep themselves abreast of the latest happenings in the web design world. They also keep their eyes on popular web design trends created by giant tech companies such as Facebook, and Google. It helps in making the interface and website environment familiar and easy to navigate as users are already familiar with the design.
Web designers also keep on top of the color palettes, branding, readability and typography of the website.

Web Development

Web developers are individuals who make use of a variety of software tools and web languages to convert the design created by a web designer into a live website. They create the actual functional website. It is important to mention here that web developers are categorized into subcategories including back-end and front-end developers.

In my opinion, the front-end developers act as a connection between the back-end developers and web designers as they know a bit of both which allows the front-end developer to create a fully functional website. Front-end developer is responsible for building the interface and the layout that is responsible for interaction between the user and website backend.

Three main languages are used by front-end developers including HTML, JavaScript and CSS. These languages allow a developer to build a complete website. These include creation of the main design layout, insertion of images, application of a variety of typography and font families, implementation of animations, form interfaces, flow of various webpages, and much more.

Back end developers are responsible for control of the server data and server requests. A back-end is required for a website in case it contains dynamic data. For example, dynamic data includes cases where users need to submit a form including personal data (creation of account), or saving an article for the blog page.

In short, if the website has a function where data needs to be saved and this data needs to be retrieved for use at a later stage, it will need database connection. Database connection requires direct connection to the web server itself. This is why, back end developers use various server languages such as ASP.net or PHP, and they also use various database query languages such as MySQL and SQL.

Web Developer – Main Roles

They build the actual interface required for user interaction with the website. Front-end developers use CSS, HTML and JavaScript to build the front-end interface.
Front-end developers typically use styling pre-processors, frameworks, and JavaScript libraries to speed up the pace of development.
Front-end developers give the markup design to back end web developers allowing them to create a dynamic website and to submit the required data to the server and databases.
Back end developers use various languages such as PHP and MySQL for creating the website backbone.
The back-end and front-end developers might use the same integrated development environments. The development environments are software tools that allow coding and building the website structure.
Many web developers like to use versioning tools for keeping a history of various builds. Versioning allows them to quickly revert back to a previous unbroken version, if needed.

The post Web Design And Web Development – The Differences appeared first on Emerging Business Systems Ltd..

However, if the website owner finds out that their domain has expired during a period known as Auto Renew Grace Period, it is possible to renew the domain with no penalties or extra fees. The vast majority of domain providers offer approximately 45 days to renew a domain.

It is during this time in which you can repurchase your domain name. After that there is a 30 day redemption Grace which allows you to require your expired domain name. It is important to keep in mind that during this time, a domain registrar may charge an additional redemption fee which may cost up to $100 or more depending upon who you do business with.

If you fail to purchase your domain name after that final 30 day redemption, your domain will be placed in a public auction. During this phase, you have absolutely no control over the domain and anyone can purchase it.

Now you have a good understanding of why you should never let your domain name expire, it is truly an act which should be avoided at all costs.

How To Know If Your Domain Name Has Expired?

One of the first signs that a domain has expired is that either you or your website visitors can no longer access the site. In addition, functions such as subdomains and emails will stop functioning. Simply entering your domain name into the search engine will verify its loss.

Reasons A Domain Name May Expire

The vast majority of site owners simply make the mistake of overlooking that a domain name registration is basically a temporary aspect. Once you have purchased a domain is yours to do with as you please. However, you never truly own a domain name on a permanent basis, you must continually pay for the privilege of using that domain name to the domain registrar.

Reasons Why A Domain Name Might Expire

Renewal Reminders Are Not Enabled

You may have switched off the domain renewal reminder notification from your registrar during the purchase of the domain. Having a business any busy schedule it can be quite easy to forget when you are due to renew your domain. Domain registrars understand this and will typically send several notices before a domain will expire. However, if you switched off the reminder notice through emails, it is quite possible you will forget about the renewal. In general, it is best to always leave these notifications set to send. In the long run, a simple notification can remove the risk of losing a domain when it expires.

Auto Renew Is Not Enabled

When you initially registered the domain, you will be given an option to order a new the domain before it expires. As long as there is, the domain will continually renew year after year.

What Do You Do If Your Domain Expires?

It is best to take quick action and try to renew the domain during the initial grace period. The vast majority of domain registrars will allow a grace period between 2545 days. This should be a long enough time period to renew the domain.

If you are not able to renew the domain during this initial renewal phase, the registrar will change the domain name to a Registrar Hold Status. During this time there will be a 30 day hold in which the registrar will charge you a redemption fee in order to reacquire the domain. While these fees can be rather high, they are well worth it if you have put a considerable amount of time into the site and have generated income.

It is absolutely essential that you re-obtain the domain name before this grace period and and you may lose the domain forever.

How To Prevent The Expiration Of A Domain Name?

There are several things you may do that can help prevent a domain name from being lost forever due to expirations.

– One of the very first things you can do is ensure that auto renew is that so that your payment will be automatically charged every single year that your domain is set for renewal. This will help ensure that the domain is not lost due to you forgetting about payments.

– Be sure that your payment information is always up-to-date. This simply means that the payment information the domain register has on file is active, not expired and always has sufficient funds available.

– Be sure that you read every single email that your domain registrar and hosting company send to you.

– Make sure that the contact information that the hosting company and domain registrar have current.

– Tried to buy your domain in times of more than one year.

– Set reminders on your phone that your domain is due to expire in advance.

Be On The Lookout For Scam Domain Registration Notification

One of the most common email scams is the domain renewal notification which you must always be on the lookout for.

These scams are typically sent through individuals who have somehow hacked the domain registrar and received your email and are notifying you of an expiration. The email will typically include a link in where you can pay for the domain renewal fee.

To ensure you never fall prey to these type of scams, you should always avoid these types of messages and never under any circumstances click on any link. These types of messages are usually found in your spam mail folder.

The post How To Avoid Losing Your Domain Name Forever appeared first on Emerging Business Systems Ltd..

The purpose of the email is to notify you that you need to take action before the domain expires. However, people tend to receive notifications from companies they are not familiar with and is such a common occurrence. Such emails are usually phishing scams sent by third parties hoping to access your website credentials and take over your domain.

Although phishing emails have been doing rounds for quite a while, a lot of people still fall prey to malicious schemes than you would think. Here are 4 red flags to assist you to identify a fake domain renewal notice from an authentic one.

Lack of Personalization
A lot of phishing emails do not the personalization you would otherwise expect from a credible company. When your domain registrar or web host sends you an email, the message should ideally start with a greeting including at least either of your names.

Scam emails tend to begin with “dear customer,” “hello”, or another generic phrase. Look for the logo or brand colors of your registrar as the scammers might have left them out. You might also find that the signature in the email is likely to contain unfamiliar contact details.

Urgent Language
Phishing emails are designed in a way that will motivate recipients to act without putting enough thought as to whether or not the message is authentic. Some of the tactics from the senders may include:
• Informing you the domain will expire soon.
• Urging fast payment of a charge higher than what renewal usually costs you. A domain does not cost $300.
• Threatening that you might lose your domain if renewal is not done immediately.
This strategy is meant to drive you into a panic before you realize the email is fake.

Minor Errors
Emails from a domain almost matching that of your registrar are frequently sent by phishing scammers. You’ll find that the domain is misspelled, or the name of a strange organization may be present in the signature.

Unrelated Services

Several fake domain renewal emails are usually solicitations from third parties hoping that you’ll buy their service. The lists of registered domain names and who own them can be accessed publicly from WHOIS. People and businesses usually extract that data before sending marketing messages hidden as renewal notices with the aim of fooling recipients into buying their services.
Although the email may reveal the sender does not “register or renew domain names,” it’s likely that you will find the same kind of urgent wording used in other phishing emails. The purpose of urgency is to make it appear as if you will lose your domain if you fail to register for the advertised service immediately.

Another frequent strategy used is telling people their domain SEO or ‘search registration’ is expired and that you ought to renew with that particular website or search engines will not rank you among search results.

Once you receive a fake domain renewal notice, do not click on any links or make payments. Instead, proceed to communicate to your registrar to notify them of the scam.

To avoid getting phishing emails, you can buy domain WHOIS privacy through your domain registrar. This service conceals your data from public viewing thus rendering it very hard for people to try these sorts of scams by accessing your information.

The post How to Identify Authentic Domain Renewal Notices appeared first on Emerging Business Systems Ltd..

The Reason Why Every Business Try To Get Professional Photography

Choosing professional photography for your business has numerous benefits. Listed below are the top 5 reasons why your business needs to invest in hiring a top-notch professional photography company.

Every Picture Is Worth A Thousand Words

You’ve probably heard about this before numerous times – and most often, pictures are even worth more than a thousand words! High-quality photos let your customers see what kind of business you have; this includes the products and/or services that you have to offer instead of narrating it to them. These days, the majority of consumers are attracted visually – this means that being able to see pictures prior to making a purchase is a huge factor. The Internet has made it possible for most businesses to take advantage of this feature – being able to show the world a collection of products that you have to offer.

Your Photos Speak For Your Brand

Business owners initially have the reaction that high-quality professional photography services often come with a high price. With that being said, they either do the photography themselves or settle for an alternative offering lower-cost services and/or solutions. If you’re one of these people, always bear in mind: your photos and media always speak for your brand. If you have low-quality photos, customers may always correlate it with your products and they may have the common notion that your offerings are of low-quality as well. Worse, customers may have the wrong misrepresentation about your business in general. With that being said, your website and the photos on it play a crucial role in helping you make a good impression for your customers. Never settle for less.

Your Clients Are Interested In Knowing YOU

When potential clients visit your website, it’s because they’re already interested in your business and that they’re looking to find out more about YOU. What better way to get them to know you by having actual photos about your products and business to your website? You may also include photos of your team members, behind the scene shots, etc.

Great Images Improves Your Online Presence

If you own a website, you’ve probably heard about search engine optimization or SEO. This is the practice where some of your website elements are strategically optimized for online presence. While it’s true that content plays a crucial role, these days, great images also play an important role in improving your search engine ranking results. There are many other factors to take into consideration, but one of the top factors include images.

Optimizing your photos can help your business get found on search engine results, such as Google images. Studies have also revealed that photos also help in improving customer engagement, and at the same time, prevent a low bounce rate and get them to stay on your website longer. You’d be surprised that most often, these images also play a factor in helping them decide whether to go for your business or your competitor.

Professional Photos Serve Multipurpose

When talking about online marketing strategies for all business types, you’ve probably heard Internet marketing experts mention that “content is king”. While there’s no denying that this still holds true up to date, this doesn’t just include written content. Photos are still considered content – and they’re a very powerful, well-rounded type of content that can help you with your marketing efforts.

Additionally, photos can also be used online not just for your website, but also to improve your engagement rate. You can build your social media brand through social media channels such as Instagram, Facebook, Twitter, LinkedIn, Pinterest, Google My Business and many others. Additionally, your photos can also be cross-posted and featured in online news articles and blog posts. There are different possibilities and all it takes is for you to have professional photos in hand.

When it comes to offline marketing, these photos can then be used for promotional materials, brochures, media kits, and many others.

The post Why Professional Photos Are Important For Every Business appeared first on Emerging Business Systems Ltd..

Your content directly influences whether or not people decide to do business with your company. Although other elements of your site such as the images, videos, and overall design are important, no other elements have as much impact as your content. On its own, the visual look and feel of your site won’t convince anyone to buy your products. With the right slogans or catchphrases, however, good design becomes even more powerful, compelling customers to act.

To create effective content, you need to carefully research your target audience. Start by figuring out who your high-value customers are. Develop a personality overview of the type of customer you are trying to reach.

Next, determine the most effective way to connect with these users. When coming up with advertising slogans, always think about the customers. What do they want or need? Effective taglines help customers understand the value of the items or services you are selling. They also convince customers to take action.

Creating content that is easy to understand, on-topic, and packed full of relevant keywords is the best way to connect with your visitors. Your content should be targeted specifically to the needs of your audience. Writing engaging, persuasive content is the best way to convince people to take the next step, whatever that may be.

Incorporate Multimedia Elements

Creating good content doesn’t necessarily mean writing articles. Visual forms of content like videos also are an effective way to connect with users.

Videos allow you to deliver your message in a way that is both entertaining and easy to digest. Other multimedia elements that you should add to your site include infographics, diagrams, or drawings. Media formats like these can be used to help your users understand complex topics, allowing them to make well-informed decisions.

Create A High-Impact Design

According to researchers, online users decide whether or not to stay on a website anywhere from one to five seconds after landing on the site. This isn’t nearly enough time for people to read and understand your content. That is why having an attention-grabbing design can make a big difference in your ability to retain users.

The design of your site is the first thing that people see when they land on your page. People tend to judge whether or not a site meets their needs based on their first impression of the design. Ultimately, the design of your site should encourage users to stick around longer so that they can read and digest your content.

With your website, the overall design and your written text work together to deliver your message. Strong web design reinforces your message, making it easier for people to process and understand. It also makes users feel more connected, which puts them more at ease.

Your site’s design needs to match your company’s branding. Together, the overall design and your content should reflect the values of your business. Keep your site current by staying up-to-date with all of the latest trends in web design.

Designing a website involves a lot more than simply making it look attractive. During the web design process, a number of factors need to be considered, ranging from accessibility and screen resolution to the way that certain colors make people feel. All of these elements come together to create a site that is easy to navigate, engaging, and inspiring. When discussing your site with your web designer, don’t hesitate to ask them about their design decisions.

Build Trust With High-Quality Content

Creating excellent content is one of the best ways to get noticed online. Sites with high-quality content usually show up at the top of the search results. This is particularly true if your content is updated regularly. The content that you add to your site should educate, entertain, or otherwise engage your visitors.

The goal of any search engine is to help users find excellent content. The problem with having a static website is that there are only so many pages you can add to the site. After all, your business only offers so many products or services. One way to get around this problem is by adding a blog. With a blog, you can create new content as often as you want, even if that means adding something new every day. Each time you publish new content, it increases the likelihood of connecting with visitors through the search engines.

Writing relevant blog posts also gives you a way to build stronger relationships with your customers. Always publish helpful content that adds value to the lives of your readers. The more well-written and useful your content is, the more your users will begin to think of you as an expert in your field. This builds trust, making them more likely to work with you when doing business.

Showcase Your Content Through Social Media

Posting on social media is a great way to drive more traffic to your website. You can use your social media accounts to highlight your best content. Some of the most popular social networks you may want to explore include Twitter, Facebook, and LinkedIn.

The post The Importance Of Creating High-Value Content For Your Website appeared first on Emerging Business Systems Ltd..

Your business, regardless of what industry it’s in, plays an important role in keeping your clients and attracting new ones. This means that along with a good business structure, you also need to make sure that you have a website that people can easily navigate to. Hard-to-use websites drive other people away – and you don’t want to have one of those sites. You want to ensure that your website is always updated, functional, and easy to use.

When it comes to updating your website, here are the three things that you want to focus on:

1. Updated Website Security
2. Updating Your Website With New Content
3. Functional Website Design and UIx

Updated Website Security

In today’s world, website security should be one of the top things that all businesses should prioritize – whether you’re a small or large-scale business. You’ll often see in the news how some huge businesses are compromised because their website got hacked – and this means that their customers’ data are compromised as well. In return, those businesses may have lost clients and may have difficulties getting the people’s trust in return, fearing that their information may be at risk to get compromised again.

With that being said, if you are a business owner, one of the things that you should work on is to make sure that you have chosen a secure website platform. In the first place, the reason why that business was hacked is that their website is using a vulnerable platform and framework that’s easier for hackers to get into. A perfect example of a secure platform is WordPress. Aside from being one of the most secure platforms out there, it is also very simple to use. You’ll understand that security is important to WordPress as you may notice that they release new security features and updates every once in a while.

If you’re using WordPress and you see that there’s an update available, do it. These updates were meant to improve the software in general, including security system features as well. Websites that have been using older WordPress versions are most likely to get compromised, so make sure that you have a completely updated version of WordPress on all your websites.

Updating Your Website With New Content

Content is king – and keeping fresh, new content can help your business in more ways than you could have ever imagined.

By making sure that you always have fresh and updated content on your website, you can gain more followers as you capture their trust through the said content. In general, your website visitors will most likely depend on your website whenever they’re looking for up-to-date information for the industry that you’re in.

Aside from keeping your visitors’ interest intact, updated content also plays a crucial role in building your DA, or domain authority. Domain authority is the term used in determining how much authority a website has over all the other pages online. Let’s take Wikipedia.org for instance as it is considered to have one of the top domain authority rankings out there. This is because they have well-written, researched content that’s being reviewed by editors. This is also another website that doesn’t contain any “annoying” or unrelated ads. Google pays respect to these kinds of websites and rewards them back by giving them better rankings, especially if your website holds relevant updated and useful information.

Have you ever seen a website that’s been copyrighted last 2014, but the latest post was years ago as well? Has the thought ever crossed your mind if they’re still offering their business in the area? You see, with outdated content, if you have a lingering post that’s outdated, with information like your old business address or trends that are already out of date, your potential customers may think that you’re the type of business that’s been stuck and isn’t keeping up with the latest trends. You don’t want your visitors to read the information that may have been accurate 3 – 6 years ago, but isn’t applicable today.

Keywording Strategy

In terms of keeping your website’s content up to date, it is also important that you have a solid keywording content strategy. This is helpful especially if you are a business that offers multiple products and/or services. For instance, if you have a company that offers AC repair, then you should at least have a page dedicated to your AC Repair services. If you’re offering services to various cities, it would be helpful if you have city-specific pages that will help you generate interest in marketing like Durham, NC, Cary, Raleigh, or whatever city you’re offering your products and/or services to. It is essential that you make sure that the keywords on your website are updated and filled with fresh content. Keeping your content and keywords updated all the time helps your website generate new traffic – not just for the old cities you’re servicing, but also for the new ones.

It’s important to keep the keywords on your website fresh as well as the content. Perhaps you’ve expanded into another city in the past few years, or are selling a new product or service. If you don’t update your keyword focus, you’ll continue to get traffic for your first city and service, but not for your new ones.

Functional Website Design and UIx

While we know that we’ve mentioned that content plays a crucial role in terms of keeping your business content fresh, please do not stop there. You also need to make sure that you address other aspects of your internet marketing strategies such as your website’s user navigation and functionality. You don’t want your website to include conflicting colors or obnoxious ones. Instead, you wanted your business website to be easy to navigate to, unnecessary information required for contact forms, and an overall user interface that’s easy, yet functional for your visitors. Even if you have top-notch content, but can’t keep up with your website design, you’ll just end up chasing your customers away.

Mobile-Friendly Design

Did you know that approximately 60% of your traffic may be coming mobile phones? That’s more than half of the potential customers and it means that you need to be able to cater to their needs in terms of website layout and functionality. You need to make sure that your website is responsive and works with most of their mobile phones. If not, you could end up losing more than half of your potential customers!

Remember Who Your Target Market Is

Your website’s focus should always be about your customers. This means that they need to be able to easily access your website, filled with new, engaging content that your target market will find relevant and informative. This means that you should also focus on creating a website that will turn those visitors or your potential customers into actual paying customers. Remember, your target market today may not be the same target market you’ll have in the next couple of years. With that being said, you have to make sure that you invest in new tools and hire new team members if necessary to make sure that your website adapts to the kind of target market that your business currently has.

Our lives have been made easier and the best, and even the latest technology, products, and even services are made available for us with a simple search and click. We like things to be simple for us as consumers. With that being said, if these things are what we’re looking for, why should your website be any different?

The post Why Every Business Needs To Regularly Update Their Website appeared first on Emerging Business Systems Ltd..

Definitions

1. Web Hosting – It is an account on a computer, referred to as the server, where you store and serve the website files through the internet.

2. Domain Registration – It’s where you lease a human-readable word such as amazon.com, where you can direct people to specific website files through a browser.

In layman terms, a domain is the address of the website on the internet and hosting refers to virtual land where the website is found.

What You Need To Know About Domain Registration

Internet addresses are known as ‘IP Addresses’. Actually, it might not make sense to a layman because it’s a long series of numbers. Rather than typing the entire series of numbers to access the website, you will register a domain address as the website owner that routes your visitors to that specific IP address.

When you register a domain name, you will be leasing it from the ICANN (Internet Corporation for Names and Numbers). The authority provides domains through approved registrars. On its own, the domain can’t do anything. Basically, registering a domain provides you with the right to direct your website wherever you want. Some of the most common Domain Registrars are Go Daddy, Network Solutions, Blue Host or Register.com

What You Need To Know About Web Hosting

A web host is an account present on a server where your web files are stored. A hosting company owns some pre-configured servers which are leased depending on the signed plan. Emerging Business Systems has servers which we can host your website on.

Other Terminologies

1. DNS (Domain Name System) – It is a system that translates your domain name into an IP address. It might be different from your domain registration and hosting account. The hosting company or domain registrar will provide you with a DNS.

2. Content Management System – You are allowed to write HTML files and upload them to your hosting account. As a website owner, you can edit and manage your website directly. Using the CMS, you can build, edit and manage your website from a single dashboard. Make sure the CMS is installed on your hosting account to allow this. WordPress is one of the most commonly used CMS on the internet.

Conclusion

Once you have leased a domain name, you need to keep up with the regular payments to maintain the registration. If you don’t pay the yearly fee, your site will go down and you could possibly lose your domain name. The same goes for your hosting needs. Contact Emerging Business Systems today to learn more.

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The best websites offer more than an appealing layout. They take visitors through a well-thought sales funnel, thus helping them to perform a specific action or to gain a better understanding of the company, or of its products. An effective website is the result of sharp visuals, compelling calls-to-action, and branding elements working together towards a specific and measurable goal.

1. Goal identification: We work together with our clients to set the main goals of the website. What do they want people to do after they visit their website?

2. Scope definition: After we define the main goal of the website, we determine the elements required to achieve this goal, as well as a an activity plan and a timeline for the project.

3. Wireframe and sitemap design: Once we know the scope, we can proceed to defining pages and design elements, as well as an overall sitemap to help keep everything interconnected.

4. Content creation: Now that we know what pages our website should have, we can start creating content to fill thee pages with useful and relevant information. We always focus on keyword research and on-page SEO, in order to secure a good visibility in search. For best results, you should strive to create high-quality content, in order to proceed to the next stage of the process.

5. Visual elements: Once we have the site architecture and some information already in place, we can take care of the visual brand identity. Some clients already have this identity defined, but others require work from scratch.

6. Testing: As soon as you have all pages and all layouts in place, it is time to test the website to see how it performs. We browse it manually, but we also use crawlers to detect all errors that may prevent users from having a seamless navigating experience. We fix all errors.

7. Launch: Now it’s time to execute the carefully planned launch! Make sure you plan your timing and your communication strategies as well.

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