Phase One – Information Gathering

The primary phase of website development is gathering client information i.e. analyzing clients needs and requirements also known as the “discovery phase”. In this phase, the designer portrays the client’s vision into the paper. It is crucial to identify the concept of the website, its target audience and type of content that your target audience will search for, during the discovery phase.

 Phase Two – Planning

Keeping the end user in mind is extremely important in the process of developing a website. For this reason, we develop the sitemap so that the menus, contents and navigational system are clear and effective.

Phase Three – Designing

During this phase, website designers put their heart and soul into the design process. Communication also plays a major role here. They need to understand what the client expects & sketch it out. From logo design to selecting templates, everything is discovered during this phase.

Phase Four – Development

After designing, there is an implementation phase as well. This is the phase in which your website starts getting implemented. Here, we start integrating all the information that we had gathered in the initial phases. We create the database, logic & actual programming in this phase.

Phase Five – Testing & Delivery

There is a Testing & Discovery Phase after the Development Phase. The testing is done by Quality Assurance, which is also responsible for planning the test cases.

• Content Testing
• Functional Testing
• Design Testing

We typically upload the website files to the server after the above testing – in most cases, this also involves installing and configuring WordPress, along with a core set of essential plugins to enhance the site. Now we check the files, and ensure that everything is working properly. It is also official to launch the website, since it can be viewed in public now.

Phase Six – Maintenance

In the maintenance phase, the website is updated on a monthly basis if you have a Managed Web Solutions Contract. Maintenance entails updating the contents and photos of the website. We provide maintenance service for the duration of the contract. All other maintenance is charged based on an hourly fee.

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Reasons:

1. First Impressions Are Everything

For one, it is going to be the first point of contact with a lot of your prospective customers. When your audience first reaches your website, it will give them a first and everlasting impression of your business. They will ultimately judge your business within the first few seconds of reaching your site. Within these first few seconds, you will want to strive to make the best possible impression on them.

If your website is outdated and unappealing, they are likely going to develop a negative first impression of your business which can keep them from continuing further. They are likely not going to find your website appealing which can deter them from continuing to explore more of it and to visit your business. Thus, you will end up missing out on leads because they immediately hop onto one of your competitor’s websites.

2. It Can Help Improve Your SEO Efforts

A lot of web design elements and practices can end up influencing how you publish your content on your site. This, in turn, can impact how SEO crawlers view and index your site. Because of this, it is one of those things that you simply cannot afford to get wrong. If your on-site SEO strategies and practices are not properly implemented, you will end up fighting an unwinnable battle to achieve high rankings from the very beginning.

Not only is the way your content is published important, but various web design elements can directly impact your SEO efforts. Web design is not something very easily understood if you are not entirely sure how it works and why it works. However, to put it in simple terms, your website needs to be designed to be SEO-friendly.

3. It Reflects On Your Customer Service

Rightly or wrongly, your web design can reflect on the kind of customer service you provide. It will end up giving the visitor a clear idea of how you view and value your audience. Therefore, if you don’t put any effort in the design stages, your audience is going to have that reflect poorly on how well you provide customer service and how much you care about their experience.

Your website can be thought of as a customer service representative for your business. If your website is full of bright colors and it is modern and inviting, your audience is going to be much more comfortable and they will feel much more welcomed. You want your design to give the impression that your business is both welcoming and accommodating to new visitors.

On the other side of the coin, having an outdated and unappealing website can end up making your business appear out of sorts and not up to the current industry standards. Customers don’t want to check out businesses that don’t value them enough to give them the kind of the first impression they are seeking.

Thus, you should think of your website and it’s designed as the digital face for your business. IF someone walked into your brick and mortar location, you would want them to be greeted with a friendly face. Having an updated, modern, and inviting website design is the equivalent to that.

4. Build Trust With Your Audience

Your web design is going to help you build trust with your audience. After all, a web design that is outdated is not one that consumers are going to trust. Consumers will end up viewing your website as untrustworthy because your design is seen as shady.

You should think from a customer’s perspective. If they are about to spend a lot of money with a company, they are going to want to do so with the peace of mind knowing that their order and information is secure. By having an outdated site, you will be giving the impression you don’t care about their data or security. Having a professional-looking site will help you build trust with your audience which can dramatically boost conversions.

5. Your Competition Is Doing It

If you need another reason, it should be your competition. The fact is, your competition is likely already investing heavily in their own professional web design efforts. You don’t want to fall behind the competition by not doing it yourself.

6. Better Consistency

Another reason would be the ability to create a cohesive and consistent brand image. You want your audience to become much more familiar with your brand and the best way to do this is by having consistency with your branding efforts which includes your web design.

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Your business, regardless of what industry it’s in, plays an important role in keeping your clients and attracting new ones. This means that along with a good business structure, you also need to make sure that you have a website that people can easily navigate to. Hard-to-use websites drive other people away – and you don’t want to have one of those sites. You want to ensure that your website is always updated, functional, and easy to use.

When it comes to updating your website, here are the three things that you want to focus on:

1. Updated Website Security
2. Updating Your Website With New Content
3. Functional Website Design and UIx

Updated Website Security

In today’s world, website security should be one of the top things that all businesses should prioritize – whether you’re a small or large-scale business. You’ll often see in the news how some huge businesses are compromised because their website got hacked – and this means that their customers’ data are compromised as well. In return, those businesses may have lost clients and may have difficulties getting the people’s trust in return, fearing that their information may be at risk to get compromised again.

With that being said, if you are a business owner, one of the things that you should work on is to make sure that you have chosen a secure website platform. In the first place, the reason why that business was hacked is that their website is using a vulnerable platform and framework that’s easier for hackers to get into. A perfect example of a secure platform is WordPress. Aside from being one of the most secure platforms out there, it is also very simple to use. You’ll understand that security is important to WordPress as you may notice that they release new security features and updates every once in a while.

If you’re using WordPress and you see that there’s an update available, do it. These updates were meant to improve the software in general, including security system features as well. Websites that have been using older WordPress versions are most likely to get compromised, so make sure that you have a completely updated version of WordPress on all your websites.

Updating Your Website With New Content

Content is king – and keeping fresh, new content can help your business in more ways than you could have ever imagined.

By making sure that you always have fresh and updated content on your website, you can gain more followers as you capture their trust through the said content. In general, your website visitors will most likely depend on your website whenever they’re looking for up-to-date information for the industry that you’re in.

Aside from keeping your visitors’ interest intact, updated content also plays a crucial role in building your DA, or domain authority. Domain authority is the term used in determining how much authority a website has over all the other pages online. Let’s take Wikipedia.org for instance as it is considered to have one of the top domain authority rankings out there. This is because they have well-written, researched content that’s being reviewed by editors. This is also another website that doesn’t contain any “annoying” or unrelated ads. Google pays respect to these kinds of websites and rewards them back by giving them better rankings, especially if your website holds relevant updated and useful information.

Have you ever seen a website that’s been copyrighted last 2014, but the latest post was years ago as well? Has the thought ever crossed your mind if they’re still offering their business in the area? You see, with outdated content, if you have a lingering post that’s outdated, with information like your old business address or trends that are already out of date, your potential customers may think that you’re the type of business that’s been stuck and isn’t keeping up with the latest trends. You don’t want your visitors to read the information that may have been accurate 3 – 6 years ago, but isn’t applicable today.

Keywording Strategy

In terms of keeping your website’s content up to date, it is also important that you have a solid keywording content strategy. This is helpful especially if you are a business that offers multiple products and/or services. For instance, if you have a company that offers AC repair, then you should at least have a page dedicated to your AC Repair services. If you’re offering services to various cities, it would be helpful if you have city-specific pages that will help you generate interest in marketing like Durham, NC, Cary, Raleigh, or whatever city you’re offering your products and/or services to. It is essential that you make sure that the keywords on your website are updated and filled with fresh content. Keeping your content and keywords updated all the time helps your website generate new traffic – not just for the old cities you’re servicing, but also for the new ones.

It’s important to keep the keywords on your website fresh as well as the content. Perhaps you’ve expanded into another city in the past few years, or are selling a new product or service. If you don’t update your keyword focus, you’ll continue to get traffic for your first city and service, but not for your new ones.

Functional Website Design and UIx

While we know that we’ve mentioned that content plays a crucial role in terms of keeping your business content fresh, please do not stop there. You also need to make sure that you address other aspects of your internet marketing strategies such as your website’s user navigation and functionality. You don’t want your website to include conflicting colors or obnoxious ones. Instead, you wanted your business website to be easy to navigate to, unnecessary information required for contact forms, and an overall user interface that’s easy, yet functional for your visitors. Even if you have top-notch content, but can’t keep up with your website design, you’ll just end up chasing your customers away.

Mobile-Friendly Design

Did you know that approximately 60% of your traffic may be coming mobile phones? That’s more than half of the potential customers and it means that you need to be able to cater to their needs in terms of website layout and functionality. You need to make sure that your website is responsive and works with most of their mobile phones. If not, you could end up losing more than half of your potential customers!

Remember Who Your Target Market Is

Your website’s focus should always be about your customers. This means that they need to be able to easily access your website, filled with new, engaging content that your target market will find relevant and informative. This means that you should also focus on creating a website that will turn those visitors or your potential customers into actual paying customers. Remember, your target market today may not be the same target market you’ll have in the next couple of years. With that being said, you have to make sure that you invest in new tools and hire new team members if necessary to make sure that your website adapts to the kind of target market that your business currently has.

Our lives have been made easier and the best, and even the latest technology, products, and even services are made available for us with a simple search and click. We like things to be simple for us as consumers. With that being said, if these things are what we’re looking for, why should your website be any different?

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A website that is not ranked in Google for its keywords and doesn’t get organic traffic is invisible. You can build the most beautiful website possible, but if no one can find it, then it is as good as being non-existent. So, it is essential that you also do SEO for your website so that it actually ranks for your business’s keywords. Now, SEO is definitely not an easy task as it has evolved quite rapidly over the last decade. As a result, you should only hire the most experienced and skilled SEOs such the ones we have here at Emerging Business Systems so that you ensure your website beats out the competition and sits on one of the top spots of Google.

Next, the quality of your site is also extremely important since due to SEO, you will likely be getting hundreds or thousands of visitors. It is essential that emphasis is placed on properly branding your business site so that your customers can feel confident in your business. Good branding can actually help you to increase your conversion rate and win over more customers from your competition.

Lastly, you should always ensure that the technical aspects of your site are always on point. One of these in particular is your website speed. While it is possible for anyone to build a website, technically optimizing a site is a whole other matter. A properly optimized and fast site will ensure that your users stay on site and not click away to your competitors. Remember, users are a lot more sophisticated now than ever before which means that your website needs to perform at a high standard.

In closing, we have just looked at why you should get a new website for your business and some of the most important factors to pay attention to when building it. Here at ebsystemsltd.com we pride ourselves on building the best and most advanced websites possible that not only meet expectations but exceed them.

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The best websites offer more than an appealing layout. They take visitors through a well-thought sales funnel, thus helping them to perform a specific action or to gain a better understanding of the company, or of its products. An effective website is the result of sharp visuals, compelling calls-to-action, and branding elements working together towards a specific and measurable goal.

1. Goal identification: We work together with our clients to set the main goals of the website. What do they want people to do after they visit their website?

2. Scope definition: After we define the main goal of the website, we determine the elements required to achieve this goal, as well as a an activity plan and a timeline for the project.

3. Wireframe and sitemap design: Once we know the scope, we can proceed to defining pages and design elements, as well as an overall sitemap to help keep everything interconnected.

4. Content creation: Now that we know what pages our website should have, we can start creating content to fill thee pages with useful and relevant information. We always focus on keyword research and on-page SEO, in order to secure a good visibility in search. For best results, you should strive to create high-quality content, in order to proceed to the next stage of the process.

5. Visual elements: Once we have the site architecture and some information already in place, we can take care of the visual brand identity. Some clients already have this identity defined, but others require work from scratch.

6. Testing: As soon as you have all pages and all layouts in place, it is time to test the website to see how it performs. We browse it manually, but we also use crawlers to detect all errors that may prevent users from having a seamless navigating experience. We fix all errors.

7. Launch: Now it’s time to execute the carefully planned launch! Make sure you plan your timing and your communication strategies as well.

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You probably already know that you’ll have to go through a number of SEO (search engine optimization) techniques in order to draw in traffic from outside the site. That will take you through social media accounts, building up a good set of diverse backlinks, and posting useful, relevant content. However, you can’t ignore the ‘back end’ of things, which is proper web development.

Web development is a crucial concept in its own right, but it’s also a number of things in and of itself. One specific facet of web development that is crucial is having a good content management system. Gone are the days of being able to put up just a handful of good articles and then leaving them up there as static content forever. Google and other search engines prize fresh, new, and updated content that keeps up with the pace of the world. That means you get better rankings if you continually have new content, and having a good content management system makes life easier for you, as well as easier for readers who want to easily and quickly find new content without sifting through things that are older or they’ve already read.

The right internal link structure is also a good thing to make sure you handle during your web development. Internal links are like the skeleton of your website, and when all the pages link to each other, that means a search engine bot, crawler, or spider that lands on one page will eventually find them all. A ‘complete’ website ranks higher, and it also means that all of your website gets indexed, including new content.

Finally, if you are selling products and services directly through your website, then you must have the right e-commerce management system. Keeping up with all your offerings, orders, sales, and shipping goes much more smoothly when you have it all streamlined. On the outside, the right e-commerce management system also makes browsing and shopping easier for consumers. At the least, it makes it easier to have a dedicated page for every item or service you sell, which has search engine benefits.

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But where you do start the process if you want to update your site?

While you’ll get many answers to this question, starting with an assessment is usually best. Through a detailed assessment, you can establish which areas of the website require immediate updating, and which areas can be prioritized for later. And to give you an idea of what the assessment should include, here are some examples.

Is The Website Still Relevant To Your Target Market?

Staying on top of your target market is incredibly important. This means taking note of any changes regarding their trends, taste, and habits. More specifically, do they still come to your website and appreciate what they get? Always include the interest of your target market in the assessment. And don’t be scared to be honest with yourself, even if it means making complex changes.

How Responsive Is Your Website?

It seems like smart devices with internet capabilities are being created every day, which creates somewhat of a problem for webmasters. You see, with different devices come different browser experiences. Screen resolutions vary as well as the software that drives these devices. So, you have to look at whether your website is accommodating different devices in a quality manner.

How Well Does The Site Rank?

When you assess the rank of a website on search engines, you are looking at the optimization aspects. In other words, it includes the keywords you use, the content you post, the links you build, and many other elements. Ultimately, you want your site to rank as high as it possibly can.

Speak To Professionals Like Us

At the end of the day, you can save yourself a lot of trouble and just contact www.ebsystemsltd.com. We are professionals when it comes to establishing websites that compete with the best in the business. But you won’t know this until you make that call or send an email. Unless you want to waste valuable time losing traction, get us to bring your website into the shape it needs to be.

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Reasons To Let Us Develop Your Website:

1. Experienced Designers.

One of the main reasons you will want to consider us for your website development is due to our experience. We have over 15 years of professional experience in web design which puts us in the driver’s seat towards helping you create a professional website to attract potential customers to your business. We have helped countless businesses like yours over the past 15 years establish themselves as market leaders in their respective industries.

2. Branding And Marketing.

Another reason to consider us for your web development has to do with our experience with both branding and marketing. While having a professional looking and a properly designed website is key, it is not going to help you at all if you are not implementing effective branding and marketing principles along with it. We know exactly how to brand businesses to outpace the competition in various industries. Branding and marketing can play a critical role in determining your success or failure in a respective market.

3. SEO and SEM Experience.

Another area we are able to provide significant value to our clients is through our experience with both SEO and SEM. Search Engine Optimization and Search Engine Marketing are both crucial strategies to adhere to when you are looking to improve your website’s potential to positively impact your business. Your website is not going to do your business any good if you are unable to drive organic or paid traffic to it. We understand how important both of these are to the overall success of your business and we have extensive experience getting our clients ranking as high as possible organically on the search engines through SEO and driving in paid traffic through SEM.

When you hire us, you will be able to rest easy knowing that you are in good hands. Not only do we offer affordable web development packages, but we offer much more. We are professionals at web design in every sense and we have comprehensive knowledge and experience in all aspects that can determine the success of your website in today’s competitive digital space.

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Improve Responsiveness

The number of individuals using mobile devices to browse has dramatically increased over the past few years. Well, this trend will not stop anytime soon, making it important to have a mobile platform. Your business site is responsive if it’s able to accommodate all users, regardless of the platform that they are using.

If your site is not reponsive, then it won’t work properly on tablets or mobile devices and this means you will be losing business. Ideally, Google takes into account the usability of a website on mobile devices when it comes to ranking and so, you’ll want to update your site if you want to stay in the game.

Obsolete Content

Content is what enables the visitors to understand your business, products or services. As such, you need to change content over time and implement a strategy that focuses more on quality other than quantity. People don’t like sites that have the same content from five years ago. Updated content gives your readers information and an impression that you are abreast with the latest trends.

Also, if you are going to make significant alterations to your content strategy, it is advisable to redesign your site to that it supports the new content. Keep in mind that quality content will only work if online users are able to see it. As such, Google should be able to find the content as well as the index on your website.

Hard to Maintain

If you are having difficulty maintaining your site, then it is time to redesign it. Traffic to your site depends on the content and so, if you’re not updating your site, then you’re losing visitors and ranking on a daily basis. You should simplify or move your site to a content management system (CMS) that makes it easier to post new content. Your task doesn’t end with designing and launching a site, it’s a continuous process that calls for your attention.

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